目的：探究老年人使用数字诊疗产品的影响因素。
方法：采用现象学研究方法对15名社区老年人进行有关数字诊疗产品接受度与使用情况的半结构式深入访谈,访谈资料采用Colaizzi七步分析法进行分析。
结果：老年人使用数字诊疗产品主要包括动机产生、行动产生和维持行动3个阶段。需求是动机产生的基础,在动机转变为行动的过程中,个人资源（包括线下医疗途径通畅度、自我效能感）和环境因素（包括子女或亲友的推荐、外界的宣传介绍、他人帮助）是重要影响因素。老年人的使用体验（包括对产品功能效果以及操作难易的感受）会影响后续的使用动机和使用行为。
结论：为提升老年人对数字诊疗产品的使用频率,要先了解老年人的需求与使用动机,提供有针对性的推动策略,加强宣传介绍与帮助指导,促使动机转化为行动。为维持老年人的使用行为,要发展适合他们的产品,让其拥有良好的使用体验。
Objective: To explore the influencing factors of using digital diagnosis and treatment products in the elderly.
Methods: Phenomenological research method was used to conduct semi-structured interviews on the acceptance and use of digital diagnosis and treatment products among 15 elderly people in the community, and the interview data were analyzed by the Colaizzi seven-step analysis method.
Result: The three stages of the elderly using digital medical products mainly include motivation generation, action generation, and action maintenance. Demand is the basis of motivation. In the transition from motivation to action, personal resources (including the dependency of offline medical channels and self-efficacy) and environmental factors (including recommendation from children or relatives, external publicity and introduction, and help from others) are important influencing factors. The elderly use experience (including the feelings of the product function and operation difficulty) will affect the subsequent motivation and behavior.
Conclusion: In order to promote the use of digital diagnosis and treatment products by the elderly, it is necessary to understand the needs and motivation of the elderly. Subsequently, we need to provide them with targeted promotion strategies, strengthen publicity as well as help and guidance, and promote the transition from motivation into action. In order to maintain the usage behavior of the elderly, it is necessary to develop more suitable products for them so that they will have a good user experience.
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