ORIGINAL ARTICLES

A Preliminary Study on the Malleability of Evaluative Conditioning in Facial Dimorphism Stereotypes: Based on Two Dimensions of Warmth and Competence

  • SUN Shuxue ,
  • CHEN Lijun
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  • School of Humanities and Social Sciences, Fuzhou University, Fuzhou 350108, China
*CHEN Lijun,qqkx159@126.com

Online published: 2025-03-20

Abstract

Objective: To explore the malleability of evaluative conditioning on facial dimorphism stereotypes.
Methods: 40 college students were tested by stereotype measurement program and evaluative conditioning with convenient sampling.
Results: (1) In terms of competence dimension, participants altered their competence perception of feminine faces, increasing their association of feminine facial characteristics with high competence, and there were differences in the stereotype of facial dimorphism of different genders; (2) In terms of warm dimension, there was no evidence of malleability of the facial dimorphism stereotype based on the warm dimension.
Conclusion: The current study is the first to demonstrate that evaluative conditioning has some malleability on competence-based facial dimorphism stereotypes, although this malleability is relatively limited.

Cite this article

SUN Shuxue , CHEN Lijun . A Preliminary Study on the Malleability of Evaluative Conditioning in Facial Dimorphism Stereotypes: Based on Two Dimensions of Warmth and Competence[J]. Psychological Communications, 2024 , 7(3) : 176 -184 . DOI: 10.12100/j.issn.2096-5494.224023

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