JING Mengxin, ZHAO Wenqing, QIAO Ying, ZHAO Yajuan
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Objective: Based on both demand and service levels, this study is purposed to offer specific suggestions for understanding the current development of social psychological counseling services, improving social psychological service capacity, and promoting the growth of mental health service industry in China.
Methods: Consultants and clients were recruited as the research objects in this study from Psy One, a psychological platform, and self-compiled questionnaires were used. A total of 562 copies of the Chinese psychological consultant population questionnaire 2021 and 2 185 copies of the psychological consultation questionnaire for clients 2021 were collected.
Results: At the service level, 47.3% of the consultants’ cases mainly come from Internet platforms, which matches the way of that clients look for consultants. With the increase of counseling experience, the weekly cases of psychological counselors have shown an increasing trend. Most psychological consultants experience a disequilibrium of balance of payments. Their top three common difficulties of psychological consultants are lack of new clients, economic pressure, and stress from difficult cases. At the demand level, clients care most about the consultants’ ability to solve their specific predicament, the consultants’ professional training and consulting orientation, and the consulting prices. More than 46.3% of clients found counseling very helpful.
Conclusions: Under the support of the government and policies, social psychological counseling service institutions are expected to realize the growth of “professionalism” based on flexible market mechanisms and to provide clients with demand-based high-quality psychological counseling services, and meanwhile, driving the rapid development of the industry.